Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
In this episode, Bob Taylor and Kurt Listug tell the unlikely story behind one of the world’s most respected acoustic guitar brands—how it grew from a tiny San Diego repair shop doing $30,000/year into a global business with nine-figure revenue. And how it survived every challenge that should’ve ended it: a distributor deal that didn’t add up, a brutal market crash in the disco era, and such slow growth that—five years into the business—the founders could barely pay themselves a salary ($15/week).
